The majority (93%) of event professionals plan to invest in virtual events moving forward.In the end, our data shows event markers found virtual events have many benefits but will not be replacing in-person experiences.
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( Bizzabo, 2019)ĭuring a global pandemic, event professionals everywhere scrambled to pivot to virtual events, researching how to plan a virtual conference event professionals did what they do best and found a way to push events forward.
More than half (54%) of marketers expressed difficulty in proving ROI. In addition, some (20%) businesses see 360 hours or more saved per year with event technology. 89% of businesses using event technology save roughly 200 hours per year. Over half (57%) of event marketers believe their event budgets will decrease for 2021. A tremendous 90% of event marketers plan to invest in virtual events moving forward. The majority (60%) of leadership believes that events are the most critical marketing channel for achieving business goals. Almost all (85%) of leadership (Senior Managers, Executives, and Board Members) believe in-person events are essential to their company’s success. A remarkable (61%) of marketers believe that in-person events are the most critical marketing channel - a 20% increase from last year. An overwhelming majority (80.2%) of event organizers have been able to reach a wider audience with virtual events. Over half (54%) of virtual event registrants convert to virtual attendees. The majority (93%) of event marketers plan to invest in virtual events moving forward. An astounding 97% of event marketers believe we will see more hybrid events in 2021. We’ve polled hundreds of event marketers and the results show virtual events present many new challenges such as audience engagement, navigating virtual event software, and understanding virtual event production. Many planners believe it is a critical component to company success. The results are in, the overwhelming majority of planners will invest in virtual events moving forward. After each section, you will be able to click a “back to the top” link to bring you right back to this main menu. Know what sort of stats you’re looking for? Click one of the shortcuts below. We have compiled a list of marketing and event statistics for 2021 -covering topics like virtual events, event budgets, event technology, event promotion, and hybrid events-that you can use in your next event marketing presentation, conference, or planning your next event. They have kept events going during the pandemic and will become a part of hybrid events in the future. Virtual conferences and events have opened up the door for reach and showed how resilient the events industry is. According to the Post Covid-19 Event Outlook Report, an overwhelming 93% of organizers plan to invest in virtual events moving forward. 
Fast-forward to the end of the year and it’s safe to say virtual events are here to stay. And evolve we did, there is no doubt the community has prevailed and there is power in events.Īt the beginning of 2020, virtual events were not on anyone’s radar. Unprecedented circumstances related to COVID-19 forced the event industry as a whole to pause, pivot, and make remarkable changes. If you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’re in the right place.
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